Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more f[...]

A step-by-step guide to marketing using the internet. Focusing on the operational and functional aspects of this dynamic area, it offers tactical advice and real-life examples from those leading the field to help you succeed. It covers the key topics, including search engine optimization and social [...]